Messaging + Branding

We take a deep dive into your science, your story and your competitive landscape to develop positioning and branding that set you apart. Our goal: To create a durable, memorable, ownable narrative that clearly differentiates your company from the competition. We carry that narrative, and the accompanying visuals, through to your website, deck, social media feeds and patient engagement materials.

CASE STUDIES

Be Bio

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Be Bio

Messaging and branding
Website design and development
Social media

Be Bio is pioneering a new class of engineered B cell medicines. While they are advancing the science, they don’t lose sight of the patient and wanted their new website and messaging to reflect that. We developed a visual brand using bold colors and typography paired with people-centered photography and design elements with bold colors to capture both the strength and humanity of Be Bio’s approach. We developed robust team and culture pages, branded biomedical illustrations and animated graphics explaining their platform.

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Epic Bio

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Epic Bio

Logo refresh
Messaging and branding
Website design and development

As a pioneering company in the exciting new space of epigenetic engineering, Epic Bio needed a website that captured the immensity of their vision. We developed a visual brand centered around imagery of the Northern Lights, reflecting the dynamism of controlled gene expression, paired with a sleek, tech-y illustration style that reflects the company’s technological bent. Supporting the site was a comprehensive message platform detailing how Epic’s therapeutic platform works and what makes it so powerful.

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Rapport Therapeutics

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Rapport Therapeutics

Logo design
Messaging and branding
Website design and development
Media launch strategy, content and execution

Rapport Therapeutics was founded in 2022 to develop precision medicines for patients with neurological disorders who have long suffered the burden of non-specific therapies. We developed a visual brand that emphasizes the concepts of precision and connectedness – or rapport. Our partnership has also included developing a website and comprehensive public launch support, backed by messaging we developed as we worked closely with Rapport to understand their mission, their people and their science.

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ModeX

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ModeX

Logo refresh
Messaging and branding
Website design and development
Media launch strategy, content and execution
Social media design and content development
Thought leadership: awards & speaking opportunities

ModeX is a clinical-stage biopharmaceutical company developing next-generation multispecific biologics for cancer and infectious disease. In partnership, we developed a visual brand and new messaging that emphasizes a core concept of its work: disease is multifaceted, and medicines must be too. We refreshed the logo and built a new website highlighting ModeX’s multispecific approach. Our work together has also included organizing and executing comprehensive public launch support in line with a major collaboration announcement, a fulsome social media content plan for corporate and executive channels, thought leadership including speaking and award submissions, and overall strategy and event support.

Nimbus Therapeutics

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Nimbus Therapeutics

Logo refresh
Website design and development

Nimbus Therapeutics has made tremendous progress in recent years, and they wanted a new website to reflect that growth. We developed new branding that highlights the beauty of the molecular targets they’re focused on, while also bringing in the human element to reflect the patients they hope to serve. The dynamic approach page brings to life the team’s rigorous structure-based drug design methods, and the interactive pipeline page spotlights each target with gorgeous illustrations. For some fun, visit the culture page.

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ROME Therapeutics

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ROME Therapeutics

Logo design
Messaging and branding
Website design and development
Corporate deck development

ROME Therapeutics is a pioneer, intent on opening the repeatome – a vast genetic landscape long dismissed as “junk DNA” – to drug discovery. We built a striking visual brand around the twin themes of exploring uncharted territory and illuminating the unknown. ROME’s logo incorporates a toggle switch that suggests their ambition to light up the “dark genome.” The website carries a theme of hide-and-reveal throughout its pages, inviting exploration. The highly successful launch included coverage in a dozen publications.

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