THINKING OUTSIDE THE CHROMOSOME
- Corporate branding
- Logo design
- Messaging development
- Science communications
Exploring a new field of oncology
Econic Biosciences is pioneering novel ways to eradicate cancer by targeting a largely unexplored oncogenic driver, extrachromosomal DNA (ecDNA). As a new company in this nascent therapeutic space, they were in search of a name and brand that reflected optimism around finding the next wave of oncogenic treatments.
We conceived the company’s name and developed a striking logo and brand that highlights the diverse and dynamic circles of DNA that Econic is looking to disrupt. We supported the webpage with scientific messaging to educate and drive excitement around this growing field and the company’s team that is poised to push it forward.